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creative briefs

This version was saved 17 years, 2 months ago View current version     Page history
Saved by PBworks
on February 20, 2007 at 4:14:10 pm
 

Let's start with Jeremy Bullmore's insight on insights - why is a good insight like a refrigerator?

 

 

The IPA has a mini library of creative briefs from different agencies for you to compare-and-contrast.

 

A little history of briefs and some models that should work too.

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