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account planning FAQ

Page history last edited by Kedar 10 years, 11 months ago

Please feel free to add relevant entries to this FAQ


What is Account Planning?

- The Account Planning Group explain it: HERE

- Wikipedia explains it: HERE

- And a collection of links to answers are listed: HERE


Where may I learn more about marketing strategy, consumer insight and account planning?

From the APG, Blogs, Books, Educational Courses (such as: APG Training Network, CIMIDM, IPA, Miami Account Planning School, MRS, The Marketing Society). Or you could contact a planner on Twitter or answer planning questions and get direct feedback from leading planners at GapJumpers.



Comments (1)

aylin said

at 11:44 am on Aug 14, 2013

Thanks KD! :)

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