What is Account Planning?

 

 

1. Links:

 

APG: What is Planning?

 

Damien O'Malley's celebrated anatomy of a briefing

 

John Grant's brief and unrealiable history of planning

 

Account Planning?

 

Planning stratégique - Wikipédia

 

What is the Role of a Digital Planner?

 

Great round table on the Future of Planning

 

2. Documents:

 

The Anatomy of Account Planning.doc

 

The Role of Account Planning.doc

 

What in the hell do Planners do.doc

 

 

JWTPlanningGuide.pdf