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1. Links:
APG: What is Planning?
Damien O'Malley's celebrated anatomy of a briefing
John Grant's brief and unrealiable history of planning
Account Planning?
Planning stratégique - Wikipédia
What is the Role of a Digital Planner?
Great round table on the Future of Planning
2. Documents:
The Anatomy of Account Planning.doc
The Role of Account Planning.doc
What in the hell do Planners do.doc
JWTPlanningGuide.pdf
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The Anatomy of Account Planning.doc
JWTPlanningGuide.pdf
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