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Books for Planners

Page history last edited by Uri Baruchin 5 years, 2 months ago

Listed by Author

 

A   

 

APG Books on Account Planning, Winning Award Entries etc

 

Brands and Branding, by Rita Clifton, John Simmons, Sameena Ahmad, The Economist

 

The Long Tail, Chris Anderson

 

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

 

The Art of Problem Solving by Russell Ackoff

 

  

B   

Groundswell by Charlene Li and Josh Bernhoff (Forrester Research) Must read books about creating and successfully using social technologies strategies

 

Personality Not Included, by Rohit Bhargava

 

Hoopla, Crispin, Porter and Bogusky and Warren Berger

 

Under The Radar -Talking To Today's Cynical Consumer by Jonathan Bond & Richard Kirshenbaum

 

  

C   

Brands and Branding, by Rita Clifton, John Simmons, Sameena Ahmad, The Economist

 

Hoopla, Crispin, Porter and Bogusky and Warren Berger

 

Communication Strategy a best practice guide to developing communication campaigns available as a free PDF download, produced by the IPA, ISBA, MCCA and PRCA. You need to register and login to download the guide, but registration is free too.

 

D   

Mediated, by Thomas de Zengotita

 

Disruption, by Jean-Marie Dru

 

The Advertised Mind, by Erik Du Plessis

 

Freakonomics, by Steven D. Levitt and Stephen J. Dubner (great examples of using desk & primary research in quirky ways to get to the heart of what was really going on)

  

E   

Herd: How to Change Mass Behaviour by Harnessing Our True Nature, by Mark Earls

 

Creating Passion Brands, by Helen Edwards

 

 

F  

Juicing the Orange, Pat Fallon and Fred Senn

 

The Art of Looking Sideways by Alan Fletcher (inspiration information)

 

Watching the English by Kate Fox

 

On Bullshit, by Harry G. Frankfurt

 

The Mental World of Brands by Giep Franzen

 

  

G   

Authenticity: What Consumers Really Want, by James H. Gilmore & B. Joseph Pine II

 

The Tipping Point, by Malcolm Gladwell

Blink, by Malcolm Gladwell (why its important to learn to trust your instincts)

Outliers: The Story of Success by Malcolm Gladwell (looks at how people at the top of their respective fields get there, "some deserved, some not, some earned, some just plain lucky.") 

Purple Cow, by Seth Godin

The Dip, by Seth Godin

Tribes, by Seth Godin

Linchpin: Are You Indespensable?, by Seth Godin

Permission Marketing, by Seth Godin

All Marketers Are Liars, by Seth Godin

 

The Book of Gossage, by Howard Luck Gossage

 

Brand Innovation Manifesto, by John Grant - (A blueprint for "new marketing", and the place where the idea of a "brand molecule" was introduced. Best book on branding from 2006).

After Image, by John Grant

 

 

  

H   

Made to Stick, by Chip Heath and Dan Heath

 

Nation of Rebels, by Joseph Heath and Andrew Potter - (Essential reading for anyone interested in the relationship between subcultures and consumerism. And really, who isn't?).

 

Testing To Destruction, by Alan Hedges - (The book is no longer in print, but if you click the title, you'll land in the apg page and find a link to a dawnloadable version in pdf)

 

Advertising is dead, long live advertising, by Tom Himpe

 

How Brands Become Icons, Douglas A. Holt

 

Crowdsourcing: Why the Power of Crowd is Driving the Future of Business, by Jeff Howe

 

 

 

I   

 

 

 

J   

Convergence Culture, by Henry Jenkins

 

Everything Bad is Good for You, by Steven Johnson

 

  

K   

Blue Ocean Strategy, W. Chan Kim

 

Under The Radar -Talking To Today's Cynical Consumer by Jonathan Bond & Richard Kirshenbaum

 

No Logo, by Naomi Klein

 

Masterclass in Brand Planning by Stephen King

 

 

L   

We think - The Power of Collective Creativity by Charles Leadbeater

 

Freakonomics, by Steven D. Levitt and Stephen J. Dubner

 

Groundswell by Charlene Li and Josh Bernhoff (Forrester Research) Must read book about creating and successfully using social technologies strategies

 

Buyology, by Martin Lindstrom (reaserch oriented. explores neuroscience in marketing-research)

 

 

 

M   

The Gift, by Marcel Mauss

 

Culture and Consumption, by Grant McCracken

Culture and Consumption II, by Grant McCracken

Flock and Flow, by Grant McCracken

 

Eating the Big Fish, by Adam Morgan - provides 8 key strategic principles for aspiring challenger brands

The Pirate Inside by Adam Morgan

 

Orbiting the Giant Hairball, by Gordon MacKenzie -- an interesting read on how to maintain an "outsiders" perspective in order to maximize your innovative thinking and creativity. and inspirational read that you can apply in numerous ways to business and life. 

 

 

 

N   

The Brand Gap: Revised Edition, by Marty Neumeier

 

Viral Marketing: The Science of Sharing by Karen Nelson-Field 

 

O   

Mind of the Strategist, Kenichi Ohmae

 

 

 

P   

Authenticity, by James H. Gilmore & B. Joseph Pine II

 

Retail Anarchy: A Radical Shopper's Adventure in Consumption, by Sam Poker

 

Hoopla, Crispin, Porter and Bogusky and Warren Berger

 

Nation of Rebels, by Joseph Heath and Andrew Potter - (Essential reading for anyone interested in the relationship between subcultures and consumerism. And really, who isn't?).

 

 

 

Q   

 

 

 

R     

Presentation Zen, by Garr Reynolds

 

Lovemarks, by Kevin Roberts

 

Good Strategy, Bad Strategy, by Richard P. Rumelt

 

 

S   

Juicing the Orange, Pat Fallon and Fred Senn

 

Here Comes Everybody by Clay Shirky (looks at social dynamics in a digital world - contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to successes and failures.) 

 

Brands and Branding, by Rita Clifton, John Simmons, Sameena Ahmad, The Economist

 

Perfect Pitch, by Jon Steel (how to be better at presentations generally and pitches in particular)

Truth, Lies and Advertising, by Jon Steel - (If you're going to read one book about planning, read this one, it'll tell you what the job is and whether you might like it - russell)

 

Hey Whipple, Squeeze This, by Luke Sullivan

 

The Wisdom of Crowds, James Surowiecki

 

How Brands Grow by Prof. Byron Sharp

 

T   

Click: What Millions od People Are Doing Online and Why it Matters, by Bill Tancer

 

 

 

U   

Why We Buy, by Paco Underhill 

 

 

 

V   

 

 

 

 

W   

The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, by Robyn Waters

 

Readings in Account Planning, by Hart Weichselbaum

 

Brand Hijack by Alex Wipperfurth

 

Sheet Metal  by Matt

 

X   

 

 

 

Y   

A Technique For Producing Ideas by James Webb Young (because creative is not a department)

 

 

 

Z   

How Customers Think by Gerald Zaltman (focused on concensus maps and very customer centric)

 

 

OTHER

 

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