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Advertising Found Dead by Nick Emmel and Toby Horry
Hard Rhymes and Soft Drinks by Chris Byrne
Moral Panic Marketing by Chris Byrne
Is your brand oversteering or understeering? by Blaiq
Cyberstealth marketing and the rise of the stealth consumer - Financial Times by Faris and Ben
Brandalism and Open Source Communication - Financial Times by Faris and Ben
Advertools - Media Magazine USA by Faris and Ben
Are all Ads Spam? - Media Magazine USA by Faris and Ben
Remix Culture - Contagious Magazine by Faris
The New Quid Pro Quo - Adweek by Faris and Ben
WHITEPAPERS:
Predictive Pre-Testing - A New Model for Ad Pre-Testing Based on Prediction Markets by Iqbal Mohammed
The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics by Iqbal Mohammed
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