Please feel free to add relevant entries to this FAQ
What is Account Planning?
- The Account Planning Group explain it: HERE
- Wikipedia explains it: HERE
- And a collection of links to answers are listed: HERE
Where may I learn more about marketing strategy, consumer insight and account planning?
From the APG, Blogs, Books, Educational Courses (such as: APG Training Network, CIM, IDM, IPA, Miami Account Planning School, MRS, The Marketing Society). Or you could contact a planner on Twitter or answer planning questions and get direct feedback from leading planners at GapJumpers.
Comments (1)
aylin said
at 11:44 am on Aug 14, 2013
Thanks KD! :)
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