Pick of the Litter Awards

Annual account planning competition for account planners with less than 3 years experience

"Pick of the Litter" was started in 1999 by Miami Ad School's Account Planning school bootcamp and the AAAA, sponsor of the annual Account Planning Conference and Jay Chiat Awards.

The annual account planning contest allows young account planners and graduates of the Account Planning Boot Camps in Miami, Minneapolis, Hamburg, Berlin, San Francisco, Madrid and São Paulo, to showcase their best case studies.

To qualify you must be an account planner with less than three years of planning experience. Submitted case studies are reviewed by a panel comprised of some of the country's leading account planning directors. The winner and two finalists are announced at the AAAAs Planning Conference.

As the prize, the winner chooses either a soft, cuddly, Chocolate Labrador Retriever puppy--and a $1,000 shopping spree at their local pet store--or $2,500 in cold hard cash.

More information on how to enter the competition, or to read past winning case studies: Pick of the Litter Account Planning Awards.